We build our business on strong foundations

Salling Group is 100% owned by Købmand Herman Sallings Fond and Købmand Ferdinand Sallings Mindefond, which together make up the Salling Foundations. This means that profits from Salling Group are only used for two purposes: investment in the company and donations through the Salling Foundations.

Salling Group is led by the Executive Committee, while the Board of Directors has the overall management responsibility.

Poland's economy is growing and personal disposable income for most citizens continues to increase. At the same time, Polish customers are increasingly buying their groceries in discount stores like Netto. We want to play an even bigger and more significant role in the Polish market and position ourselves among the fastest growing discounters in Poland. We will do this by opening several brand new stores while also refitting existing stores to our 3.0 concept. 

We want to win our customers' hearts by continuously investing our profits in shopping experiences that create value for our customers. That is why we invest across Netto, føtex, Bilka, Salling and our franchises, Starbucks and Carl's Jr., in new store designs, experiences, inspiration, continuous improvement of quality, product offerings and affordable prices. By doing so we will remain constantly updated and attractive to our customers, maintaining our position as the Danes' preferred place to do their everyday life shopping.